Jasmine is a 25-year-old branding expert and style influencer. She’s been featured in Marie Claire Magazine, was on the front cover of Ink Magazine, and has worked with brands like Pepsi, Starbucks, Walgreens, Hallmark, and Dove. Jasmine recently launched the #MyGirlStory Campaign to promote girl power through positive stories along with her own t-shirt line.
Angela: How did you go from running a blog to becoming a successful branding expert?
Jasmine: So, I went from running a blog to being a successful branding expert really by just honing in on my craft. I was good at branding in corporate America without even realizing it. I just took a step back in the last 6 months to a year and started helping my friends to brand themselves. I said “okay, I have a niche for this. I know what I’m doing and they’re seeing results. How can I help more small business owners, specifically creative so makeup artists, photographers, etc? How can I help them build their brand and make it successful using the same steps that I’ve used to build my brand?” So that’s really how I got started.
A: What advice would you give to someone who is looking to start a company, a blog, or really anything that would involve branding?
J: I would tell them to definitely use their resources. You should ask questions to business owners in your field that you aspire to be like. Google is your best friend, use free resources, go to networking events, meet people, don’t be afraid to collaborate because it’s always good to get in the lead with someone who can walk alongside you while you’re on your entrepreneurship journey.
A: What made you start the #MyGirlStory campaign?
J: I started The My Girl Story campaign to shine a light on what goes through as women, as far as building confidence and just how the media really shows us how women should be picture perfect, Instagram version with the small waist and big butt or whatever. I just wanted to show real women in cute t-shirts talking about how they overcame insecurities and how they’ve learned that being them, alone, is enough. It’s just something I struggle with until recently so it was a way to share my story and hear other peoples’ stories. It’s for women empowerment.
A: If you could give your younger self any advice, what advice would you give?
J: It’s so funny because I got asked this question on a panel for a non-profit here and I remember saying, “It’ll all be worth it,” and I think that’s what I’m going to stick with. When I started blogging and branding myself, I didn’t see myself where I am today. I just kind of started because I was bored and fresh out of a breakup. With blogging, I’ve been able to travel and get good jobs, and just really see the world and see myself in a different light and I don’t think I would have advanced the way I have or be where I’m at without taking that first step and really launching my website.
A: Why do you think it’s important for women to support women?
J: It’s important for women to support other women because we need each other point blank period. For me, as a female entrepreneur, most of my clients and most of my readers, subscribers, supporters, the people that come to my events are women. So, for me, what that looks like is sharing their posts as well, coming to their events, sending encouraging words, commenting on their pictures because when we support each other we create a movement and the community thrives when women work together. When we’re adamant about supporting each other’s businesses not just with words or posts but monetarily as well.
A: What drives or motivates you to do what you do?
J: Well the good Lord. Jesus giving me motivation would probably be number one. Realizing that he gave me a purpose in life to fulfill. By sharing someone’s posts, sharing a quote, or speaking or connecting them with a business resource that they need. My purpose is my motivation. Then my friends and family. Just seeing their passion turn into businesses or watching them turn their thoughts into a dream and taking action really motivates me. I’m really motivated by the people around me who I just love so dearly.
A: What’s one goal you have for 2018?
J: One of my goals is to expand Branding with Jas. I really want to make the two I have here, in Kansas City, bigger but then I would also like to expand out of Kansas City to be able to meet new people, have new sponsors and to create the atmosphere of creativity and positivity in other cities like New York, Atlanta, LA, places that I travel to often. So that’s what I want to do in 2018.
A: Any fun plans to ring in the New Year?
J: On New Year’s Eve my boyfriend and I are doing a photoshoot then heading to church. Those are my fun plans!
You can follow Jasmine on the following sites: